Book Review Archives

The Art of Managing People

Authors: Phillip Hunsaker and Anthony Alessandra

Publisher: Simon & Schuster Inc.

Reviewer: Goke Ilesanmi

 

Managing people has always been a challenge everywhere. This is because people are difficult to manage and most managers too lack the skill of effective people management. This is why we are X-raying this book entitled “The Art of Managing People”. It is co-written by Dr. Phillip Hunsaker and Dr.Anthony Alessandra, two brilliant management experts.

 
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Getting Started in Project Management

Authors: Paula Martin and Karen Tate

Publisher: John Wiley and Sons, Inc

Reviewer: Goke Ilesanmi

 

Project management, the process of guiding a project from the beginning through the middle to the end is indeed very taxing. This is because the project manager coordinates other professionals to achieve results. It is therefore a big intellectual relief that Paula Martin and Karen Tate, two project management experts, have proffered a solution in this text entitled “Getting Started in Project Management”.

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How to Read the Financial Pages

Author: Michael Brett

Publisher: Random House

Reviewer: Goke Ilesanmi

 

The issue of finance is very critical to the day-to-day operation of corporate organisations. Therefore, everybody needs to be financially knowledgeable. This is why it is important to review this book “How to Read the Financial Pages”, written by Michael Brett. Brett is a freelance financial journalist, former editor of the “Investor’s Chronicle” and a frequent lecturer on financial topics.

 
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Blue Ocean Strategy

Authors: Chan Kim and Renee Mauborgne

Publisher: Harvard Business School Publishing

Reviewer: Goke Ilesanmi

 

Handling competition effectively to get appreciable market share and achieve profitability has always been a great challenge to most companies. This is why I want us to examine this book entitled “Blue Ocean Strategy”. It is co-authored by Chan Kim and Renee Mauborgne. Kim is the Boston Consulting Group Bruce D. Henderson chair professor of Strategy and International Management at INSEAD; while Renee Mauborgne is the INSEAD distinguished fellow and professor of Strategy and Management.

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101 Ways to Boost Your Performance

Author: John Fenton

Publisher: Diamond Publishing

Reviewer: Goke Ilesanmi

 

Performance is very critical to individual and corporate survival and progress. Therefore, any individual or corporate organisation that wants progress needs constant performance assessment. Regular performance assessment is also important for people and organisations that are already ahead, because complacency is very dangerous. This is why we are examining this book “101 Ways to Boost Your Performance.”
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How to Make Money Out of Thin Air

Author: Brian Sher

Publisher: Self Improvement

Reviewer: Goke Ilesanmi

 

Money-making is one of the strongest desires of human beings. Whether young or old, everybody is thirsty for financial sufficiency. This is why I have decided to X-ray this text entitled “How to Make Money out of Thin Air”.

 

The text is written by Brian Sher, who obtained a degree in Marketing from the University of South Wales. His subsequent business travels overseas sparked his interest in consultancy, and after spending two years in Los Angeles, he returned to Australia and formed his own company specialising in marketing and business-growth strategies. Working with businesses both big and small, one of his major clients offered to partner him in a new venture – Vision Publishing.

 
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The Business Rules

Author: David Eichenbaum

Publisher: Entrepreneur Media Inc.

Reviewer: Goke Ilesanmi

 

Many businesses collapse because necessary rules are not observed. It is therefore necessary to examine this text entitled “The Business Rules”, with the subtitle “The Seven Irrefutable Laws That Determine All Business Success” to guide existing and prospective entrepreneurs. It is written by David Eichenbaum, chief executive officer of Eichenbaum & Associates, an international consulting firm.

 

Eichenbaum says this text is the culmination of the 20-year research project he undertook to identify the foundational elements that dictate business success. The author educates that there are seven fundamental business rules, stressing that they apply without exception to any organisation in the world and following them has made some companies succeed at the expense of others.

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Successful Selling Solutions

Author: Julian Clay

Publisher: Thorogood Publishing

Reviewer: Goke Ilesanmi

 

Some businesses thrive better than others not because they produce better products or services but because they sell more than others through unique sales strategies. It is not out of place therefore to X-ray this text christened “Successful Selling Solutions”.

 

It is written by Julian Clay, a management consultant that specialises in selling techniques. After a successful career with Kodak, Clay developed his own consultancy, and his clients include the James McNaughton Group, ICI, Racal, Gillette and Novartis. He is the co-author of “The Sales Manager’s Desktop Guide”.

 
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101 Ways to Market Your Business

Author:  Andrew Griffiths

Publisher: Diamond Publishing

Reviewer: Goke Ilesanmi

 

For any business to survive and achieve profitability, it needs customers. To get enough customers, effective and strategic marketing is very important. Let us therefore examine this text entitled “101 Ways to Market Your Business” written by Andrew Griffiths.

 

Griffiths is a professional marketing consultant, as well as a director of an Australian company called The Marketing Professionals. Griffiths is an accomplished trainer and a reputable public speaker. He specialises in trouble-shooting for companies that are in dire need of professional advice on marketing and customer-related issues.

 
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