Branding Archives

Branding through quality service and empowerment

By Goke Ilesanmi

    There is definitely a gap between perception and reality in the event that you discover that people, even those who know you very well, do not quite understand whom you really are and what they can rely on you to do for them. That is, there is a gap between the “real you” and the “you” other people see and interact with. Businesses deal with this dilemma constantly. Their most successful strategy is branding. Read the rest of this entry

Branding for Personal and Organisational Success

By Goke Ilesanmi

If you discover that people, even those who know you very well, do not quite understand whom you really are and what they can rely on you to do for them, then, there seems to be a gap between perception and reality. That is, there is a gap between the “real you” and the “you” other people see and interact with. Businesses deal with this dilemma constantly. Their most successful responses tend to focus on branding. Read the rest of this entry

MTN Versus Etisalat: Is Business Really War?


By Goke Ilesanmi

Since MTN released the popular portability advert, it (the advert) has attracted commendation as well as condemnation from experts. Though the advert is practically creative and logically communicative, it has elicited expected protest from Etisalat, especially that Hafiz Oyetoro, a.k.a Saka who was formerly face of firm is unveiled in the advert wearing green clothes (the corporate colour of Etisalat) changing to yellow colour (the corporate colour of MTN). Read the rest of this entry