Business Language and Communication Archives

By Goke Ilesanmi

I decided to address this topic this week, given the ravaging effects of the conflict currently engulfing our political landscape on personal empowerment and organisational and national development. The need to address the crisis becomes imperative following the trademark of “slow motion” that the current government is now accorded just within one month of being in charge. The current All Progressives Congress (APC) and National Assembly crisis has heightened our impatience and created impression of national standstill as opposed to the immediate change acceleration expected. Read the rest of this entry

By Goke Ilesanmi

BuhariOn Friday May 29, 2015, President Muhammadu Buhari delivered a masterpiece of an inaugural speech, in which he unveiled his administration’s plan for our great nation Nigeria. He expectedly stressed the resolve of his administration to urgently tackle the multi-pronged challenges of insecurity, corruption, unemployment, infrastructure, etc., amid thunderous applause. Read the rest of this entry

By Goke Ilesanmi

There is need to break the barrier of primitive persuasion and embrace application of effective persuasion if we must move forward as a nation, as individuals, organisations, etc. This is because persuasion is key to general harmony. Persuasion is simply about convincing other people. It is commendable that after the unimpressive performance at the just-concluded general elections, the Peoples Democratic Party (PDP) took stock of its electoral fortunes and admitted that, among other things, the intensity of its hate campaigns (primitive persuasion) accounted for its misfortune at the poll. The fact remains that apart from PDP, other political parties and politicians are also guilty of hate campaigns one way or another. Read the rest of this entry

By Goke Ilesanmi

Electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that effort reflected in the bottom line. But it must be stressed that you cannot substitute e-mail for one-on-one communication. So, use e-mail for scheduling, routine updating and other administrative efficiencies; and the phone or face-to-face communication for everything else. Read the rest of this entry

By Goke Ilesanmi

Reported speech is the opposite of direct speech. Direct speech refers to the original utterance of the first speaker and it is marked off by inverted commas in written discourse. It may be present or past in tense, depending on what the speaker is talking about.
For example, if the speaker is talking about a present event, he uses present tense, and if it is a past event, he uses past tense. So direct speech does not specifically refer to present-tense utterance. Thus, the structure of direct speech may be: He says/said, “1 am happy” or He says/said, “I was around yesterday.” Read the rest of this entry

Using Case Studies to Achieve Effective Persuasion

By Goke Ilesanmi

csIt is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships. The world would be a very different place without those few individuals who have mastered persuasion skills and used them so effectively throughout generations. Read the rest of this entry

Notable mistakes in sales writing

By Goke Ilesanmi

Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain disciplines. And two disciplines which can have a major impact on a company’s profitability are sales forecasting and targeting. One of the things central to successful selling is writing proposals. Julian Clay, author of Successful Selling Solutions says presenting your solution to a target account will confirm that it can meet the needs. This is a stage that a buyer will often need a more detailed confirmation of the financial investment in your product and service. Read the rest of this entry

By Goke Ilesanmi

Failure to send the right messages will often result in loss of business, low morale in the workplace or soured friendships. If you are in customer service section, for instance, you need to think about the message you are giving customers. Do you really try to do everything possible or is your voice telling the other person to please move on so that you can help the next customer? Do you make the other person feel welcome and comfortable to voice complaints? Read the rest of this entry

Learning fundamentals of effective business writing

 

By Goke Ilesanmi

 

There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as Receiving or Receptive Skills because they are about assimilation; while speaking and writing are called Transmitting Skills because they are about articulation or dissemination. And mastery of all these skills is very important. But our main attention here is on writing skills given the thematic focus of this discourse.

 

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Making your team committed through listening

By Goke Ilesanmi

Have you ever taken time to find out the level of commitment of your team as a manager or leader? If you have, what is the result of your findings – low or high? If the result shows their commitment level is low, this may be due to many reasons. One of them may be your failure to listen to your team. Superior leadership involves listening to your subordinates to get their valuable input, and it is rewarded with their trust in you and their commitment to the job. Read the rest of this entry

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