Archive for July, 2013


Goke Ilesanmi, Managing Consultant/CEO, Gokmar Communication Consulting (right), presenting Public Speaking award certificate to Pastor J.O. Adeniji of Christ Apostolic Church, I.D.C.C., Ilorin, in Lagos recently.


Branding for Personal and Organisational Success

By Goke Ilesanmi

If you discover that people, even those who know you very well, do not quite understand whom you really are and what they can rely on you to do for them, then, there seems to be a gap between perception and reality. That is, there is a gap between the “real you” and the “you” other people see and interact with. Businesses deal with this dilemma constantly. Their most successful responses tend to focus on branding. Read the rest of this entry

MTN Versus Etisalat: Is Business Really War?

By Goke Ilesanmi

Since MTN released the popular portability advert, it (the advert) has attracted commendation as well as condemnation from experts. Though the advert is practically creative and logically communicative, it has elicited expected protest from Etisalat, especially that Hafiz Oyetoro, a.k.a Saka who was formerly face of firm is unveiled in the advert wearing green clothes (the corporate colour of Etisalat) changing to yellow colour (the corporate colour of MTN). Read the rest of this entry

Potency of Your Original or Adapted Plan A

By Goke Ilesanmi

It is a truism that anybody that aspires to succeed must have a plan. This is because even though success normally starts with a dream, without a good plan, nothing tangible can be achieved. But with a good plan reinforced with determination and energy that can be constantly available by persistently recharging your inner batteries, you will be able to safely paddle your canoe to the shore of success. In business, for instance, if your desire is to achieve success, you need to have a well-composed business plan that communicates the direction of your business in a bid to accomplish the most important goal, that is, profitability Read the rest of this entry