By Goke Ilesanmi

Planning is very critical to business success. So also is strategy. In short, these two words are believed to be interchangeable or at least go together like Siamese twins. Little wonder that we have the phrase “strategic planning”. What is a business plan? A business plan is a formal document that articulates the direction of a business in a bid to accomplish its most important goal, that is, profitability. Profit does not come by accident. Read the rest of this entry

Do we actually need New Year’s resolution?

By Goke Ilesanmi

If you want to succeed in life, you must have a plan. Without a good plan, nothing tangible can be achieved. If you aspire to succeed in business for instance, you need to have a well-composed business plan that articulates the direction of your business in a bid to accomplish the most important goal, that is, profitability. Read the rest of this entry

Manipulation can dampen employees’ morale

By Goke Ilesanmi

Manipulation is defined as the act of making someone think and behave exactly the way you want him to, by skilfully deceiving or influencing him. Though the person manipulating the other person or people may have his way for some time, the strategy of manipulation is not the one that is enduring – it does not last! When employees feel betrayed or manipulated, management’s attempts at motivation cannot achieve any positive result. Read the rest of this entry

Using Case Studies to Achieve Effective Persuasion

By Goke Ilesanmi

csIt is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships. The world would be a very different place without those few individuals who have mastered persuasion skills and used them so effectively throughout generations. Read the rest of this entry

Combating inequality and sexism in the workplace

By Goke Ilesanmi

Does the syndrome of general inequality or gender disparity conspicuously manifest in your organisation? If it does, it is a seed of discord that should not be allowed to germinate nor have roots because no one wants to feel like a second-class citizen. Yet, many workplaces have cultures and systems that do just that by creating a sense of inequality among employees. This is one big reason why communication and teamwork never take hold. Read the rest of this entry

Notable mistakes in sales writing

By Goke Ilesanmi

Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain disciplines. And two disciplines which can have a major impact on a company’s profitability are sales forecasting and targeting. One of the things central to successful selling is writing proposals. Julian Clay, author of Successful Selling Solutions says presenting your solution to a target account will confirm that it can meet the needs. This is a stage that a buyer will often need a more detailed confirmation of the financial investment in your product and service. Read the rest of this entry

Right strategy for performance and quality

By Goke Ilesanmi

Findings show that most managers spend 90 per cent of their time dealing with the most challenging employees. They (managers) work to improve performance, attendance and overall productivity, but the risk taken in focusing too much time on low performers amounts to neglecting high performers or even steady performers. The top performers may resent their neglect and cease to perform up to what has become expected. Experts say it is imperative for manager to help low performers improve, encourage steady performers to become high performers, and inspire high performers to maintain their standards. Read the rest of this entry

By Goke Ilesanmi

The type of employees you hire can make or mar your business. While you may be tempted to hire the first person who walks into your office, doing so can be a fatal error. A small company cannot afford to carry deadwood of staff. Therefore, start smart by taking time to figure out your staffing needs before you even begin looking for job candidates. That is, ensure you know what you are looking for in an employee before you actually start your search. You can use the following guidelines to help yourself. Read the rest of this entry

By Goke Ilesanmi

Failure to send the right messages will often result in loss of business, low morale in the workplace or soured friendships. If you are in customer service section, for instance, you need to think about the message you are giving customers. Do you really try to do everything possible or is your voice telling the other person to please move on so that you can help the next customer? Do you make the other person feel welcome and comfortable to voice complaints? Read the rest of this entry

Writing Business Plans That Get Results

Author: Michael O’Donnell

Publisher: Contemporary Books

Reviewer: Goke Ilesanmi

Writing Business Plans that Get ResultsPlanning is very critical to success of everything we do. It is even more important in business. That is why we are examining another book on business plans, tagged “Writing Business Plans That Get Results”, with the subtitle “A Step-by-Step Guide”.  

    It is authored by Michael O’Donnell, a business consultant with the Promersberger Company in Fargo, North Dakota. O’Donnell specialises in developing marketing plans for the firm’s clients. Read the rest of this entry

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